On August 18, 2018 Honda Philippines Inc. (HPI) finally revealed the new face of their One Dream campaign. The King of Primetime Coco Martin was all smiles as he inked his new partnership with HPI.
A self-proclaimed motorcycle enthusiast himself, the Ang Probinsyano star couldn’t help but look back on his humble beginnings as a struggling college student trying to make ends meet by being a tricycle driver. Coco revealed that he has been a fan of Honda ever since. At one point before he became this big-time TV star, he even owned an XRM. Because he goes way back with Honda, Coco Martin told the press that saying yes to HPI’s invite to be the new face of their brand was a no-brainer. HPI, on the other hand, believes that Coco perfectly exemplifies what it means to achieve one’s dream making him the perfect ambassador for the One Dream campaign.
Coco Martin will also undergo a Safety Riding course at Honda Safety Driving Center as part of the initiative to promote road safety to Filipinos.
We thought Coco Martin can’t get an even bigger following (given the hoards of Filipinos that already worship Cardo Dalisay). But I guess we’re wrong. We can still add thousands of motorcycle riders to the mix.